Building a blog SEO strategy involves keyword research and for new bloggers, this can be an overlooked step. This is especially true when most of the available tools are expensive. The Keywords Everywhere browser plugin provides an option for keyword research that is budget friendly.
What is Keywords Everywhere?
Keywords Everywhere (KE) is a free browser plugin for Chrome and Firefox that displays long tail keyword suggestions and estimated search volume in Google search results (along with other sites).
The search volumes are based on the data found in Google Keyword Planner (available in Adwords). The nice thing about the plugin is that it shows the data within context of a search result, the Google Console, as well as Google Analytics.
Aside from showing you an estimated search volume for the keyword you searched on, it also provides data about related keywords. This is helpful for finding potential long-tail keywords to use in your blog posts.
Tips for using Keywords Everywhere
I use this keywords research plugin as a core part of my strategy, because it’s free and provides enough information to help grow a new blog. Here are a few tips to help you use it efficiently as part of your blog SEO strategy.
The search volumes are estimated
With the Google Keyword Planner, it’s providing estimated search volume for the keywords. And Keywords Everywhere doesn’t have data on every keyword. It also updates it’s data every few months.
So use the search volumes as a hint if the keyword search frequency is high, medium, or low.
Depending on where you are in your blog growth journey, medium and low frequency keywords may be more achievable for you.
Don’t discount the keywords that show a 0 volume.
Keywords that show a volume of 0 doesn’t mean 0. By being on the list, the keyword is searched by enough people to included. The search volume probably low, but that means it could also be an opportunity for your as a new blogger.
It’s also possible that the data for that keyword hasn’t been updated yet in the database that the plugin uses for showing volume. I’ve seen that happen with year-specific keywords (i.e. the best blenders 2019). In that case, try using the prior year’s volume as an estimated indicator of the search potential.
Export the keyword suggestions to a CSV file
One of the rabbit holes I find myself in is searching the same keywords over and over. To save yourself time and headaches, export the suggestions to CSV (a comma-separated file). These files can be opened in Excel or imported into Google Sheets. From there you can create your own keyword research list to refer back to as you build your editorial calendar.
Have you tried Keywords Everywhere as part of your keyword research strategy?
Finding the right keywords for your blog posts is important to increasing traffic to your blog. And finding tools that are budget friendly make this possible. Have you tried Keywords Everywhere or are there other free SEO tools that you use? What questions do you have about it?