Google search results is one source of traffic for your blog. Search Engine Optimization (SEO) is a series of strategies and tactics to help connect search results from Google and other search engines with your blog. Let’s take a look at SEO for blogs.
SEO Tips for Blogs
Start with Keyword research
Make sure you’re using the keywords that your target readers are entering in search engines to optimize your content. If your language and your potential readers’ language do not match, the search engine is not going to be able to associate your content as a potential option in a search result.
Write content that relates to the search intent
Search intent is the idea that the person is doing the search for a reason. Over the years, Google has learned to tie a potential “why someone is searching” with the content its ranking. For example if the person is searching for a product, they’re likely looking to purchase that product. It’s unlikely your blog post will rank well for that search. That’s when you see Amazon and other online stores rank at the top.
As part of your keyword research, you should look at the pages currently ranking to get a hint about the type of content will do well.
Use the keyword (and variations) in strategic locations within your content
When you write your blog post, you’ll need to sprinkle the keyword throughout the post. It will need to be Post Title, slug, subheads, paragraphs, and image ALT text. But you don’t want to stuff the keyword into too many places. You need to use it in a way that gives a strong single to Google that this post relates to the keyword without SHOUTING!
Interlink related posts
Interlinking posts helps your reader jump between related topics as well as search engines find new posts. It also helps share domain authority throughout your blog.
Signup for Google Search Console to monitor your progress
Google Search Console (GSC) is one of my favorite free SEO tools for helping improve traffic to new and existing blogs. GSC will help you understand which keywords Google has assigned to your blog posts and an estimated ranking location for each post. Stop guessing about how you’re doing in Google search results or wondering why you’re not receiving traffic.